The Business Plan (#2)

In the last article, we talked about the need for organizations to identify who they really are and to develop a business model. Again, Focus Forward sees this as an important component of an organization’s survival strategy in a rapidly shifting world. Too often,...

Organizational Identity (#1)

The first step in any association or MLS strategic planning process is to develop a clear picture of the organizational identity of the group.  This is not an easy process: just as when we first meet a new person in our lives, forming a clear image is a multi-step...