This is a great short piece from Marilyn Wilson, WAV Group. What do you think?
I was engaged in a discussion yesterday afternoon with a forward-thinking group of Regional MLS Directors. 13 Shareholders are in the background of the conversation about whether to include some level of SOLD listing information on the new consumer-facing website to be launched June 1.
Without the proper context – consumers are the users of the listing websites who already have access to SOLD information as well as public records FOR FREE, the Shareholders overwhelmingly chose not to include any sold information on the new site.
It is clear that we need to do a better job of educating them about the competition and benefits to the MLS Subscribers. The question is simple to me: do you want consumers to come to your listing website(s) or not? If YES, give them what they want. After all, they can get this from at least 5 other sites right now, for free.
What do you think?
Keep up the good fight Marilyn — Kevin
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