Happy New Year!
Have you made any New Year’s resolutions for your MLS? We know the current condition of the real estate industry, but have you really looked at your business in terms of thriving in this next year? If you would like to move beyond survival, we would like to recommend 7 steps – the Roadmap to MLS Success. Over the next seven weeks, we will discuss each of the steps to move your MLS to a clear destination. The New Year is a great time to really take inventory of your current position and make plans for the next twelve months. Why not plan for success?
Step One is to Get Clear on How You Measure Up
The first step to thriving right now is to KNOW how you compare to your competition – neighboring MLSs – and how you and your members measure up to industry benchmarks. Like with a GPS in your car, this is your current location, or the starting point for your roadmap to success destination or outcome.
This first step is about assessing your existing products and services, the fees you charge and operating costs. Your unique value proposition is grounded in this information.
“You cannot improve what you cannot measure”
By taking a look at your MLS compared to others in your area and other benchmarks, you and your leadership will know exactly where you stack up in this increasingly competitive marketplace. This is the first step toward growing and retaining happy customers that value what you do for them. The next six steps build off of this important starting point.
Do You Know How You Measure Up? Please feel free to comment below. What would you like to know about how you measure up right now?
Next week we will talk about step 2 for your MLS Roadmap to Success.
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