In November, Kevin McQueen, President of Focus Forward became one 12 professional advisors or “coaches” retained by NAR to assist a similar number of local and state REALTOR Associations with their winning proposals or “Game Changer Initiatives”. Kevin was fortunate to be assigned to work with the good people in Montana who are leaders of the Montana Association of REALTORS®.
As a result of their Game Changer Initiative, the 4,100 members of the Montana Association of REALTORS® (MAR) will be more informed and involved in issues that matter to them and the fifteen local Associations / Boards across the large diverse state of Montana. We will utilize the best available communications strategies, technology and infrastructure to:
– Improve two-way communications of issues and information between MAR, the local Associations / Boards and their members, helping to keep them better informed so they can be more effective in their individual businesses.
– Establish greater value in the eyes of their membership while strengthening MAR and the image of leadership.
– Result in greater interest and involvement through member participation in leadership roles with the state and local Associations / Boards by making it easier for people to participate in meetings electronically and online.
– Create a model for other local and state REALTOR® Associations across the country.
The project is scheduled to launch before May and Kevin McQueen will report on progress at AEI (Quebec) and the Midyear Meetings in Washington DC.
We began by surveying the members across the state to get a better understanding of what was important to them. 29% of the members responded and we now know a lot about their preferences for being communicated with. 65% of the members use text messaging and 53% use Facebook for business! Surprising and useful information indeed.
If you are interested in learning more, contact Kevin McQueen at kevin@kevinmcqueen.com or (248) 374-1045
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