… some challenges and successes relating to digital music and parallels between the music and real estate industries. Mike Masnick will speak about this at Inman Data Summit January 25 – 26.
For instance, as consumers now have ever more real estate-related information at their fingertips from both third-party and industry sites, the role of the real estate professional has shifted from gatekeeper of information to enabler, Masnick said.
“There is still a role for middlemen to (help consumers) understand the process and the pitfalls and the best practices (of real estate), but their role is no longer as a gatekeeper,” he said.
One way real estate professionals can adapt is to change the way they look at the market and what they can do to make the consumer experience better, Masnick added.
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Hope you can join us at the Inman Data Summit next week!
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